MarieBelle Chocolates is an internationally renowned luxury chocolatier celebrated for its rich, European-style drinking chocolate made from premium South American cacao. Scope of Work: Brand identity and retail collateral system design. Developed a cohesive visual identity and comprehensive retail package including logo refinement, business cards, boutique signage, shopping bags, and promotional brochures. Designed packaging for the brand’s signature hot chocolate and tea tins, incorporating MarieBelle’s iconic polka dot and diamond motifs in an elegant blue and chocolate-brown palette. The system balanced old-world luxury with contemporary retail appeal, reinforcing the brand’s reputation for indulgence, craftsmanship, and gift-worthy presentation.