pursued by bear

Pursued by Bear Wines is led by vintner and award-winning actor and podcaster Kyle MacLachlan. A Yakima, Washington native, MacLachlan produces distinguished Columbia Valley wines that showcase the depth and character of the region’s celebrated red varietals, including Cabernet Sauvignon, Merlot, and Cabernet Franc blends. Scope of Work: Brand identity development, wine label design, tasting notes, and promotional packaging. Crafted a refined visual identity and label system that balances classic winemaking heritage with a contemporary sensibility. Developed expressive tasting notes and cohesive promotional packaging to enhance brand storytelling, elevate shelf presence, and create a memorable consumer experience.